Category: Jewellery Education (page 1 of 3)

Choosing memorable jewellery for Christmas

It’s the Christmas season which means it’s time to pick out some truly memorable gifts for your loved ones! And what’s more special than a carefully selected piece of jewellery?

Jewellery is a timeless gift that’s always appreciated – who doesn’t love a shiny new ring to add to their collection?

There are a lot of different ways to customise jewellery as well so you can make it a more personal and memorable Christmas present.

So what exactly should you keep in mind when selecting the perfect Christmas present?

1. Do your research

Doing a little bit of spy work will go a long way when it comes to selecting the perfect jewellery piece this holiday season. Ask yourself a few key questions:

  1. What accessories do they wear on a regular basis?
  2. Do they have certain staple jewellery items? What are they?
  3. Do they seem to prefer gold or silver?
  4. Are their jewellery selections usually bold or minimalist?

All of this information will help you select a present they’ll truly enjoy. Obviously, there’s no point in buying someone a necklace when they never wear one. Do the research now, it’ll pay off later.

2. Make it personal

Nothing can be truly memorable if it’s not selected with the gift-receiver in mind. Sure a shiny diamond will make them smile but a gemstone similar to the one their great grandmother always wore is something they’ll never forget. Take the time to think about what would be meaningful for your loved one, it will make all the difference.

3. Determine what you’re trying to say

Jewellery holds meaning, it’s part of the reason it’s such a memorable gift. Different styles indicate certain types of symbolism. Gems can portray a meaning in themselves. Ring shapes take on a message of their own. Whatever you want to say can be said without words through your jewellery selection.

Jewellery holds meaning, it’s part of the reason it’s such a memorable gift.

For romance, consider an infinity piece, symbolising your everlasting love. For friends, try selecting charms or pendants with unique birthstones matched to them. No matter the message, jewellery is the most memorable medium.

4. Find your local Showcase Jewellers

Helping you find the perfect piece of jewellery is our passion. Every Showcase Jeweller is highly skilled in pinpointing the perfect gems, style and designs to create a truly memorable gift for your loved one.

To secure the perfect Christmas gift, locate your nearest Showcase Jewellers today!

Why should you choose two toned jewellery this Christmas?

Two toned jewellery, defined as the fusion of different coloured metals in the same piece, has been a popular choice among jewellery lovers for quite a while now.

It’s not difficult to see why. Two toned pieces are versatile, unique and timeless. When it comes to these jewellery staples, the sky is truly the limit. You can combine any type of metal you fancy, from a classic mix of yellow gold with platinum to a trendy rose gold and silver pairing.

Let’s have a look at just why two toned jewellery should be your choice this Christmas.

1. It goes with everything

Arguably the best thing about two toned jewellery is that it goes with almost everything. Whether you’re heading off to your office Christmas party or a brunch with your best friends, these pieces are the perfect addition to your outfit. It doesn’t matter what other accessories you’re wearing, a two toned piece will blend effortlessly!

2. It highlights ring jewellery design

It might surprise you just how well the combination of white and yellow gold or white and rose gold can highlight the shape and design of your ring! In other words, it simply adds an interesting twist to any piece of jewellery.

We’ve all seen single toned rings with lots of small stones where the shapes and designs seems to be lost. Two toned can be used to combat this by distinguishing separate parts of any ring or simply accenting curves and halos.

3. It covers your bases

Not sure if your partner prefers gold to silver? Or rose gold to white platinum? Just get both! You can gift your loved one with a unique piece of jewellery and be confident that the piece takes their preference into account!

4. It never goes out of style

This is more than a trend, it’s a timeless choice for any of your jewellery. Two toned jewellery is not only one-of-a-kind and flattering, it is versatile and exciting! A piece in two toned gold is truly a sophisticated keepsake for women and men at any age.

Two toned jewellery is not only one-of-a-kind and flattering, it is versatile and exciting!

Ready to purchase two toned jewellery?

Two toned jewellery retains a perfect balance of wearability and classiness. This style is sure to remain a classic for years to come.

Whatever tone combination your prefer, Showcase Jewellers has you covered. With such an extensive and exquisite range at all of our independent stores, you can be sure that your next two toned purchase won’t disappoint.

Uniquely You – Custom and Bespoke Pieces

The design and creation of bespoke jewellery is about more than creating a statement piece; it should be the process of defining something that is representative of your individuality.

A great custom piece should demonstrate quality workmanship, a design that has been perfected for you, and as a result, it should be more than unique. It should have a quality about it that transcends other pieces of jewellery. Whether it has a subtlety all of its own or stands out as a bold challenge to the world, nobody should be able to deny that when they describe your bespoke piece, they are describing you.

Jewellery can be unique without being of a high quality. Bespoke design doesn’t necessarily mean a good or aesthetically pleasing design. Therefore, before work begins you should give consideration to the process you are about to go through, and how to make sure the end result is perfect
Remember, you are an expert on what you like, and how you live. Your jeweller is an expert on stones, precious metals and how they can best interact. The design process is most effective when you both allow each other to lead the way in your areas of expertise. Your jeweller should not try to define your taste or dictate what is in fashion at the expense of your preferences. Their job is to help you understand what is practical and possible, and work with you to define and realise your vision. Likewise, your job is not to relentlessly pursue avenues that are impractical or impossible. Jewellers work with tangible materials that adhere to the laws of science – some things simply cannot be done.

At the core of this is the relationship. Don’t underestimate the importance of each of you being able to communicate your expertise. A bespoke design appointment should never be rushed and the conversation should be one of openness and honesty rather than one of either of you trying to make a point. Come to your designer with examples ripped from magazines, drawings on napkins and pictures of stones that you love. Tell them your perfect scenario so that they can work with you to make it happen. Most importantly, don’t assume that they can read your mind and that something is, “common sense.” There is a time and a place for assumption and custom jewellery design is not one of those times.
Unique jewellery is hard work for everyone. Unlike traditional pieces which are destined for display cabinets and locked boxes, a bespoke piece is made with a person in mind. There is a level of accountability and an awareness of the trust that has been placed on the jeweller’s shoulders. Likewise, the prospect of trying to take an image in your head and communicate it to, even the best designer, is a confronting and exhausting one.

But when you try on a piece of jewellery that no one else in the world has ever worn before, you discovered that custom jewellery is a reminder that you are unique, and anything unique is worth the effort.

Pick up the peridot – August’s beautiful birthstone

We’ve all been there – wandering aimlessly around a crowded shopping centre in a futile hunt for that perfect birthday gift. It’s not supposed to be easy, but your options are markedly broadened if you’re on the hunt for a sparkling piece of jewellery. Even so, with all those different types, cuts and designs to choose from, selecting that special stone is no easy task – so let Showcase Jewellers lend you a helping hand.

August babies will make others green with envy with peridot as their gemstone.

You can immediately narrow the field by going for a glittering gift from your lucky recipient’s birth month – and August babies will make others green with envy with peridot as their gemstone. That’s right – birthstones make for a beautiful birthday gift. Let’s take a look at three sweet reasons you should pick up the peridot for that perfect present.

1. An awesome alternative

We all know how much you guys love a glittering piece of gold or superb slice of silver, but when you’re looking for something that little bit more unique, peridot is the way to go. It was called the ‘Gem Of The Sun’ by the ancient Egyptians, according to the Gemological Institute of America. Those guys reckoned it would keep evil spirits at bay and even prevent the wearer from suffering nightmares – though we can’t guarantee that peridot does such things, it’s reason enough to give it a chance!

peridot-jewellery
Peridot was believed by the Ancient Egyptians to have mystical powers.

Peridot is a known for its deep, green hue, and this can vary from stone to stone. Sometimes, that colour is pale, almost opaque, but peridot can also come in a gorgeous, deep green akin to emerald. It’s of a moderate hardness (6.5-7 on the Mohs scale), so is pretty robust and easy to care for – what’s not to love? 

Peridot is a known for its deep, green hue, and this can vary from stone to stone.

2. Making the extra effort

Picking peridot over the more traditional gemstones will show that you’ve gone the extra mile when perusing your local Showcase Jewellers store. You’ll be giving a thoughtful, timeless gift that’s personal to the recipient and their story, and can be worn for many a special occasion. These white gold peridot oval studs are sure to go down a storm at any wedding, high school reunion or formal business meeting, delivering a certain elegance without being too overstated.

3. Colour me green 

We’ve already waxed lyrical about the grandiose green associated with peridot, the hue caused by the iron content within the stone. Pretty much any shade of green will work with a veritable rainbow of colours, especially itself – and with that in mind, pairing the aforementioned studs with this exemplary peridot oval pendant is a great idea and a boon to any jewellery collection. The matching set would make for an sumptuous gift, which can instantly enhance any outfit and help the wearer feel a million proverbial dollars.

Of course, we at Showcase Jewellers are about more than simply peridot, no matter how much we might love it. We’ve got a jewellery collection for every month of the year, so whether you’re shopping for a March maiden or an April angel, we’ll have something for you. Be sure to contact our expert team to find out more – and make August awesome!

Yellow, white or rose? A guide to shopping for gold jewellery

Will-you-choose-yellow-white-or-rose

There’s something about gold jewellery. Whether it’s on your fingers, around your neck or dangling from your ears, gold pieces capture the imagination with their timeless elegance and classic appeal. 

However, not all gold jewellery is created equal so you might find yourself wondering which type of gold jewellery is best for you. To make things easier, we have put together a few tips on how to choose gold jewellery.

Choosing between yellow, white and rose gold

One of the first things to decide is which colour you want. As well as your personal taste, you can consider which type of gold best matches your skin colour

Yellow

Pure yellow gold is 24 carats – fewer carats mean the gold has been mixed with other metals like copper or zinc. Yellow gold looks particularly beautiful on people with warm olive or darker skin tones. 

yellow-gold-ring

White

White gold is an alloy of gold and other white metals such as manganese or nickel. It is ideal for people with fair skin and a great option for anyone who wants the look of platinum without the higher price tag. White gold is typically stronger than yellow gold, so isn’t as susceptible to scratches.

The only downside with white gold is that the nickel it contains can cause allergies in some people. In these cases, yellow gold might be a better option.

diamond-halo-ring

Rose

Rose gold is a mixture of yellow gold and copper. It is an excellent choice for jewellery as it suits most skin tones, however it can emphasise reddish undertones on paler people. 

rose-gold-halo-ring

Purity and strength

Golds with a higher carat are more pure and tend to be more expensive, so choosing the purity of the gold you want could come down to your budget. However, you should also think about how strong and durable you want your piece to be. As such, lifestyle factors can also play a role in the purity you choose. 

For example, if you are shopping for a gold ring but you know it will get banged around because of your job, you might want to choose a stronger gold. Pure gold is softer, so for a more durable option you could choose a lower carat gold that will be able to withstand more knocks.

Engagement rings, for example, are often between 14 and 18 carats. For a special item that you will only wear occasionally, you may want to choose a higher carat as you know it won’t suffer as much stress. 

Choosing the perfect piece of jewellery can be tricky. Why not pop into one of our stores where our expert team can help you decide? 

What your jewellery says about your personality

Are-you-confident-grounded-or-calm-Your-jewellery-will-tell-all

Your jewellery is more than just a way to accessorise – it expresses your individuality and speaks volumes about what kind of person you are. 

What does your jewellery say about you? 

Big and bold

People who wear statement pieces tend to have a lot of confidence. Rocking a stand-out necklace or ring shows that you aren’t afraid to turn heads – you like being the centre of attention and don’t shy away from the spotlight. 

Adding something like this yellow gold amethyst ring, or this white gold tanzanite ring to your collection shows you are a trendsetter. Embrace your fiercest inner self and dare to be different with these awesome jewellery pieces. 

Pearls

Women who wear pearls are intrinsically elegant and have a classic style. If this is you, you probably prefer simpler, understated styles.

Wearing pearls often shows that you have traditional values and hold your family close. You have a calm demeanour and a certain poise that makes other people feel reassured around you. 

You most likely have timeless tastes and are drawn to pieces like our sterling silver pearl strand, or other items which will blend in perfectly with your stylish and elegant wardrobe.

pearl-jewllery

Fine jewellery

If you go fine jewellery, you are probably very comfortable in yourself with a well-defined personal style. You are grounded, focussed and pay attention to detail, so you’d rather have a few well-chosen pieces that complement any outfit and that will last a lifetime, such as our white gold diamond cluster studs, or the white gold diamond and sapphire studs,

It’s likely that you value jewellery with some kind of personal significance, such as something given to you by someone special, or even a piece you have inherited form a dear family member. Our limited edition rings will suit you perfectly, as they are exclusive, stylish and always the best quality.

cluster-diamond-halo-pendant
Fine jewellery, like this diamond necklace, indicates that you pay attention to detail.

Colour coordinated

Do you like to wear jewellery in matched sets? If so, this could mean you are organised and responsible. People who wear sets of jewellery, like the white gold Lily® cut diamond drop earrings, cut diamond halo ring and cut diamond pendant, are often kind and generous hosts. People may seek you out for advice, as you are known for being great to talk to. 

To pick out the perfect piece of jewellery to complement your unique personality, come in to see us at one of our stores

3 Times The Charm: Tanzanite, Zircon And Turquoise Are December’S 3 Birthstones!

As the year comes to a close, we embark on the final chapter of our 12-month series of monthly birthstones. We will be completing our birthstone journey in December, with not just one but three marvellous stones: tanzanite, zircon and turquoise.

Being born in December could by triply powerful if you believe in the mystical strength of birthstones. In the George Frederick Kunz book ‘The Curious Lore of Precious Stones’, first published by Harvard University in 1913, the mysterious properties of stones were said to be stronger in their respective month. Wearing any one of these three stones in December, or a combination of all three, is thought by some to heighten their power immensely and can bring ample good will and luck to your life.

With this titillating promise in mind, let’s delve into the lore of each of these spectacular stones, as well as reveal the best ways to wear these as jewellery.

Tanzanite

The American Gem Society (AGS) noted that tanzanite is named after the country where it was first unearthed, Tanzania. This vibrant violet-blue coloured stone was only discovered in the late 1960s, making it a fairly newly found precious stone in the broad history of gemstones. Some would even say it’s a young stone, but it is replete with a rich history linked to the Maasai people of Tanzania.

The Maasai had high respect for the colour blue, believing it was symbolic of sacredness, healing and especially that it was representative of new life. It’s because of this affinity to rebirth that some feel tanzanite is the ultimate ‘birthstone’. Due to this, tanzanite is frequently gifted at childbirth, baby showers or at the beginning of a new life journey of some sort to commemorate the auspicious moment.

Tanzanite’s crowning glory is certainly its rich statement colour, always somewhere in the spectrum between blue and purple. The stone is often heat-treated to amplify its natural hues, and the most expensive are ones with vivid saturation, medium-to-dark tones or on the other hand a delicate lilac hue to them.

facts-about-tanzanite-birthstone

What’s lovely about this stone is the love with which it is now being looked after and sustainably mined, thanks to the efforts of The Tanzanite Foundation, a not-for-profit that strives to ensure the production of this stunning stone is ethical.

Wear tanzanite with cool-coloured clothing from the blue, green and purple palette to complement its tones best. Ladies, turn to some lilac eyeshadow or adorn your lips with plum or deep purple lipsticks to suit tanzanite earrings and necklaces.

Zircon

Happy New Month – December. The month of #Zircon #Glintstone pic.twitter.com/igJGtKjzdv

— Glintstone Magazine (@glintstonemag) December 1, 2015

This stone also has a fascinating history, as its name derives from Arabic words ‘zar’ and ‘gun’, which translate to ‘gold’ and ‘colour’ respectively, as noted by the AGS. It’s interesting that although zircon’s name has Arabic roots, the most bountiful parts of the world for finding this stone are based in Asia. Southern Vietnam, Thailand’s Chanthaburi area and the Palin region of Cambodia are all replete with zircon.

While it’s associated with the word gold, zircon is in fact found in a multitude of colours including yellow, blue, brown, orange, green and even colourless – these clear zircon were frequently used as replica diamonds. However, red zircon is the most prized.

In terms of its folk lore, the AGS reports that zircon is believed to relieve pain and keep travellers safe from disease and injury. This makes zircon jewellery an ideal ‘get well soon’ or ‘bon voyage’ gift for loved ones. Zircon is also thought to ensure a warm welcome and protect us from nightmares, granting us a blissful sleep.

Turquoise

A photo posted by Kimberly Call (@shophepp) on

Nov 30, 2015 at 1:48pm PST

The third musketeer in December’s group of birthstones is perhaps the most well known of the three. Turquoise is a popular stone, and also one of the oldest due to its origins in the 13th century, as noted by the AGS.

Other historians and scholars will point to ancient Aztec and Inca gold jewellery from South America in the 3rd-7th century, which often inlayed necklaces and large earrings with turquoise stones. One look through the Metropolitan Museum of Art’s collection of these jewellery items will show you how lavishly turquoise stones were used in their creations. Even the historic Buddhist artworks from the Himalayas region show evidence of this stone being used in jewellery. The AGS though notes that the name comes from the French phrase ‘Pierre tourques’ or ‘Turkish stone’, showcasing the Oriental vibe of the pastel blue stone.

Don’t miss “Sacred Traditions of the Himalayas,” closing Sunday. In this exhibition, study a diverse range of artworks from the Himalayas and the ways in which they functioned as devotional objects, both personal and public, for their Buddhist audience. Amulet Box of a Noblewoman, late 19th–early 20th century. Tibet. #metmuseum #SacredTraditions #AsianArt100

A photo posted by The Metropolitan Museum of Art (@metmuseum) on

Jun 10, 2015 at 3:22pm PDT

Turquoise colours run the gamut from sea-green blue to sky blue shades, with robin’s egg-blue hues making up the middle spectrum. Translucency and opaqueness also vary from stone to stone.

Due to its versatility, you can wear turquoise with almost anything. More opaque variants have a bohemian feel, used as large chunky bracelets or statement rings. Translucent turquoise is more delicate, ideal paired with diamonds for a sophisticated touch.

Embodying the balletic grace of George Balanchine’s ‘Jewels’

Which-act-of-George-Balanchines-Jewels-are-you-inspired-by

In all the world, there are few individuals as graceful as classical ballerinas. These professionals who have trained their whole lives to be onstage embody a fluidity of movement and effortless poise that is almost regal in nature.

They hold the audience enchanted for the duration of the show, a visual feast of physical prowess and stunning costuming and set. Today, we pay homage to one of the most iconic ballets of the 20th century by George Balanchine, inspired by beautiful jewels. 

A little about George Balanchine’s ‘Jewels’

Vanguard choreographer George Balanchine got the idea for a jewel-themed ballet from the work of master jeweller Claude Arpels, as reported by The George Balanchine Trust.  

“Of course, I have always liked jewels,” Balanchine explained. “I like the colour of gems, the beauty of stones, and it was wonderful to see how our costume workshop… came so close to the quality of real stones (which were of course too heavy for the dancers to wear!).”

Each of the three acts has a distinct musical sound and quality of movement, intended to imitate the properties and personalities of three gems.

Act I – Emeralds 

The opening act is set to the music of Gabriel Faure’s Pelleas et Melisande, a grand, yet sophisticated score which Balanchine thought evoked the elegance and aesthetic of France.

The dancers are dressed in Romantic style tutus, their movements fluid and refined. You yourself can take the lead from the opulence and regality of this first act with the Karen Walker emerald and citrine owl ring. To find out more about emeralds, you can read our blog post here.

Act II – Rubies 

The spritely second act speaks of the mischievous glamour of dazzling rubies. Dancers dart across the stage in fairy light steps, demonstrating agility and an almost feline litheness. 

Set to the somewhat jarring, avant garde music of Igor Stravinksy, Rubies encapsulates a joie de vivre that you can echo with our dazzling ruby and diamond ring. The dancers are dressed in more modern attire to clearly denote the act as having a different personality from emeralds.  Read up more on this bewitching gem in our blog series here.

Act III- Diamonds 

The third and final act is a celebration of splendour, a glittering last show of skill with a touch of flamboyance. The dancers take to the stage in glistening white tutus with a cool confidence befitting this queen of jewels, whose brilliance never fails to impress. 

Diamond jewellery is all at once the ultimate signature of sophisticated style, as well as offering a flash of intrigue as it catches the light. Why not try following in the elegant footsteps of Balanchine’s ballerinas with this timeless diamond pendant from Dreamtime

In addition, much like diamond jewellery, Balanchine’s ‘Diamonds’ act is timeless – the traditional ballet tutu is paired with a choreography that echoes the grand tradition of several other balletic masterpieces. However, watch closely, and you’ll still see much of the flair that denotes Balanchine’s modern style. 

Matched with a score by Peter Tchaikovsky, this act is the crowning jewel of the show, blending triumph, romanticism and effortless style, much like the gem in real life. You can learn more about Dreamtime diamonds here, or click here to find your own musical diamond muse! 

facts-about-july-birthstone-runy

Celebrating October’s birthstones part two: Opal

We’re back with our second installment of our spotlight on October’s birthstones, and after getting to know tourmaline, this time we’re focussing on the bewitchingly beautiful opal.

Like tourmaline, opal is renowned for its colourful allure, coming in a range of different hues that ensure each stone is unique and just a little bit magical. Whether you’re offsetting this technicolour gem with some classic gold jewellery, or you’re rocking it on its own, opal is a sure head-turner.

Here’s a look at the background of the opal, and what makes it so special as a birthstone.

A gem by any other name 

The name ‘opal’ comes from the Greek word, ‘opallios’, which referred to a change in colour. The gems are indeed one of the most changeable you are likely to encounter, with examples ranging from a pearly white to a fiery orange red or peacock blue.

The opal owes its flashy appearance to its unique chemical makeup of hydrated silica, formed from the seasonal rainfall that takes place in arid locations such as the Australian Outback, as explained by the Gemological Institute of America (GIA). In fact, 95 per cent of the world’s opals are sourced right here in our back yard, according to Tourism Australia. 

What makes the opal stand out is the famed ‘play of colour’ effect which produces rainbow-like flecks within the gem – a result of light waves bouncing off microscopic sphere of silica. 

An illustrious past 

With its enchanting colouring, it’s little surprise that it was much revered in ancient times. The GIA notes how Roman scholar Pliny equated opals to having “the deepest and richest colours of painters”, such as the “flaming fire of burning sulphur and even the bright blaze of burning oil”.

The Ancient Greeks were also thought to value opals for their gift of prophesy and protection against disease, whilst Aboriginal Dreamtime legends describe the opal as the result of a rainbow, and a sign of the Creator’s visit to Earth.

Lastly, it was due to the work of writer Sir Walter Scott that the gem got its reputation as a bearer of bad luck for those who wear opals if their birth month is not October. You’ll be glad to know that this belief is not based on any traditions or old legends, and that the only thing you’ll get from wearing opals are compliments!

facts-about-opal-october-birthstone

Showcase Jewellers ABCs: D is for dazzling…

Last time we took a stroll down Alphabet Street, we cast our eyes in the direction of the letter C, learning all about the carat, clarity, colour and cut of shining diamonds. With C all wrapped up, let’s drive on to delectable D, a letter dripping with dazzling description.

In the world of jewellery, the letter D covers a dreamy array of different things, so let’s get started with our distinguished list!

Diamonds

Where else could we start our D rundown than with diamonds? The iconic ‘girl’s best friend’, diamonds are the only gemstone on the planet that are made up of a single element, and that is carbon.

Though diamonds are typically thought of as colourless, they do, in fact, come out of the ground in a whole kaleidoscope of shades. Aside from their shimmering beauty, diamonds are also renowned for their incredible hardness, reaching the highest possible ’10’ grade on the Mohs scale.

The stones have been sought-after for millennia, and are highly-prized. They are also extremely versatile, and can be cut into a great many shapes for a beautiful fit. Indeed, they can be fitted as the centrepiece of many a fine engagement ring, a glistening addition to stunning earrings or add yet more sparkle to a shimmering white and rose gold necklace.

Drop earrings

These modest, cute earrings are small in size when compared to their bigger sibling, the dangle variety. Indeed, they are usually shorter than the latter, falling just below the earlobe.

The gem that characterises drop earrings is usually the pearl – a small, lustrous sphere produced by oysters.

The gem that characterises drop earrings is usually the pearl – a small, lustrous sphere produced by oysters. The pearls are often introduced by exquisite white gold, or shining silvers – take a look at Showcase’s collection to see if there is a pair that takes your fancy.

Dog tags

An aptly-named piece of jewellery, the dog tag is similar in appearance to certain collars worn by our furry canine friends. Usually fashioned from hard-wearing stainless steel, dog tags are worn by soldiers, typically with their name and number engraved as a way of identification – just as a dog has his or her owner’s name and address hanging from the collar.

Cut into a flat, rectangular form, typically in the way of a pendant, dog tags as jewellery are increasing in popularity. This is perhaps down to the fact that personal messages or pictures can be inscribed on the broad, shiny surface, never to disappear – a permanent reminder to its wearer of something that they strongly believe in.

« Older posts